YouTube is now the second most popular search engine after Google and Google now show video results as standard in integrated search results. This has created huge marketing opportunities for businesses especially for YouTube inexpensive photo-based slide shows can be just as effective as expensive filming.
As an example, we created a YouTube channel with over 600,000 views for a small London burlesque club just using pictures of customers and performers from the venue’s website which we turned into slide show videos.
Our YouTube services
-content generation. We have extensive experience working with clients on cost-effective content generation including the reformatting/repackaging of a client’s existing image content (e.g. pictures, marketing videos) or using simple audio to webcam “How to” methods to create compelling YouTube videos.
-channel optimization &SEO. In YouTube and Google search it is your YouTube channel authority that is the main (off-site) determinant of search engine rankings for individual videos. Positive “onsite ” channel ranking sectors include channel name, keyword density, content & most importantly video submission frequency. Positive “offside” channel ranking factors include subscribers, channel comments, channel views as well as backlinks. We have developed a number of proprietary on-site & off-site techniques to increase channel authority & contextual relevancy.
-video creation. We have extensive experience in creating simple YouTube centric “picture to slide show”, talking to webcam” as well as more sophisticated “TV quality “videos. Creating YouTube centric video content which reflects YouTube customer preferences is a very specific skill & essential for positive video enjoyment metrics which are key video ranking factors in YouTube & integrated search.
–video optimization & SEO. YouTube & Google cannot actually view videos and instead relies on text-based “relevancy” (e.g. titles, keywords in body content, geodata), viewer “satisfaction” (e.g. “view time” “favourites”) and viewer “popularity” signals (“views” “likes” “comments”) to determine video search rankings (for link building see below). We use a number of proprietary techniques to increase a video’s “relevancy”, satisfaction” and “popularity” signals
– social media & multiple platforms. Integrating your website, Facebook, Twitter & email outs with your YouTube channel is essential Something as simple as linking to your YouTube videos from your site, emailing customers when a new video is released or posting (YouTube) videos on Facebook can significantly improve video search results. We can advise on the full range of social media & platform integration issues.
-specialized link building. We provide specialized link building services to increase both channel and video authority both key video ranking factors.